Greggs is launching a chicken version of its customer-favourite sausage and vegan rolls, a permanent addition to the chain’s menu.
The Chicken Roll – described by the high street baker as “seasoned chicken wrapped in layers of crisp, golden, glazed puff pastry” – contains 305 calories and will cost £1.35 when it goes on sale on Thursday.
It joins the Sausage Roll, which has been a Greggs staple since the 1950s, and the Vegan Roll, which was introduced in 2019.
To celebrate the final launch of the “trilogy”, Greggs is allowing customers the chance to be among the first to taste the new roll with a 20-minute slot between 3.30pm and 9pm on Wednesday (8 April) at a pop-up location at 15 Bateman Street, in London’s Soho.
Places will be given on a first-come, first-served basis but, in a nod to the trilogy theme, guests must arrive as part of a trio of friends or family.
Attendees can pair their three complimentary rolls with a free chicken-themed cocktail or mocktail.
A Greggs spokeswoman said: “They say the best things come in threes, and our iconic roll trilogy is no exception.
“We can’t wait for our customers to experience the Chicken Roll as the ultimate headline act of our flaky franchise.”
Over the past year, Greggs has come under pressure from cautious shoppers affected by the rising cost of living, higher tax and labour costs, and the growing use of weight-loss treatments.
In March, the Newcastle-based firm reported that statutory pre-tax profits fell by 17.9 per cent to £167.4 million for the year to 27 December, compared with a year earlier.
It also told shareholders that total sales grew by 6.8 per cent to £2.15 billion over the year, with like-for-like growth buoyed by its continued store opening programme.
Greggs said it had 121 net store openings in 2025, expanding its shop estate to 2,739 locations by the end of the year.
It is targeting around 120 further openings this year as it highlighted ambitions to grow to “significantly more than 3,000 UK shops over longer term”.