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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

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Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission


Nutella is capitalizing on what internet users are calling the greatest free advertising moment in history. 

A tub of the beloved chocolate-hazelnut spread has achieved liftoff — not just into space, but straight into viral fame.

The scene unfolded aboard NASA’s Artemis II mission, where a tub of Nutella casually floated out of the spacecraft’s kitchen like it had a call time and a lighting crew. In zero gravity, the jar drifted, turned, and practically posed — label-forward, perfectly framed — delivering a product shot so pristine it looked storyboarded.

Within hours, the clip rocketed across social media, with users marveling at what many say no marketing team on Earth could ever replicate.

ASTRONAUT VICTOR GLOVER PRAISED FOR SAYING MOON MISSION IS ‘HUMAN HISTORY,’ NOT ‘BLACK HISTORY’

The jar of Nutella perfectly floated by during a NASA livestream of the Artemis II Moon mission. (NASA)

“The greatest free advert in history,” one user joked. 

“Nutella may have just got the greatest ad… ALL FOR FREE!” another account quipped.

Another commented: “Nutella just got the most bada– free ad in maybe human history.”

TRUMP HYPES MOON MISSION AS ARTEMIS II PREPARES TO LIFT OFF UNDER PRESSURE FROM PAST FAILURES

The clip caught the attention of Nutella’s marketing team. The brand shared video of the delicious advertising accident, writing: “Honored to have traveled further than any spread in history. Taking spreading smiles to new heights.” It included spaceship and heart emojis in the post that’s been viewed nearly 200,000 times as of Monday evening.

NASA’s Kennedy Space Center got in on the fun, writing in a post on X: “Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!”

The jar of chocolatey comfort’s primetime showcase happened about four minutes before the Artemis II crew made history Monday, surpassing Apollo 13’s 1970 distance record of 248,655 miles from Earth.

ARTEMIS II CREW DESCRIBES LIFE ABOARD ORION SPACECRAFT ON HISTORIC JOURNEY TO THE MOON AND BACK

Jar of Nutella floating into frame on the livestream.

The jar of Nutella perfectly floated into frame, showing off it’s label like it was a planned advertisement for the sweet spread. (NASA)

The Artemis II crew safely regained contact with mission control after a planned 40-minute communications blackout as their Orion spacecraft passed behind the Moon’s far side on Monday. 

During the blackout, the astronauts became the most isolated humans in history, while also making their closest approach to the Moon at roughly 4,057 miles above its surface.

After reestablishing contact around 7:25 p.m. ET, the mission continued with another historic moment: astronauts observed a rare solar eclipse from near the Moon, capturing images of the Sun’s corona and multiple planets during the flyby.

NASA's Artemis II moon rocket lifting off from Kennedy Space Center launch pad

NASA’s Artemis II moon rocket lifts off from the Kennedy Space Center’s Launch Pad39-B Wednesday, April 1, 2026, in Cape Canaveral, Fla. (Chris O’Meara/AP)

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It will now take four days for the crew to return home to Earth. The capsule will aim for a splashdown in the Pacific Ocean near San Diego on April 10, nine days after its Florida launch.

The crew is made up of four astronauts: Commander Reid Wiseman, pilot Victor Glover, and mission specialist Christina Koch from NASA, and mission specialist Jeremy Hansen from the Canadian Space Agency.

Fox News Digital reached out to Nutella’s parent company, Ferrero, for comment but has not yet heard back.



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Iran war: India’s high-growth economy gets a Middle East oil shock

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Iran war: India’s high-growth economy gets a Middle East oil shock



India’s currency, stocks and growth projections take a beating as the country faces a triple energy shock due to Iran war.



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Coach K invokes Bill Belichick’s rough UNC debut when asked about Michael Malone’s Tar Heels hire

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Coach K invokes Bill Belichick’s rough UNC debut when asked about Michael Malone’s Tar Heels hire


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NBA champion or not, legendary Duke Blue Devils head basketball coach Mike Krzyzewski isn’t too worried about Michael Malone, who was reportedly hired to replace Hubert Davis with the UNC Tar heels, getting the program back on track.

After all, Krzyzewski’s biggest rival during his illustrious Duke tenure was UNC. And he invoked Bill Belichick when asked about the Malone hire during his appearance on “The Pat McAfee Show” on Monday.

“They had an NFL champion hired as the coach, and Duke beat Carolina football this year,” Krzyzewski told McAfee and A.J. Hawk with a smirk on the program. “That doesn’t mean coach Belichick isn’t a great coach, but there is time for adjustments. It takes longer coming from the pros to college.”

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Head coach Mike Krzyzewski of the Duke Blue Devils looks on during practice before the 2022 men’s basketball tournament Final Four at Caesars Superdome in New Orleans, La., on April 1, 2022. (Jamie Squire/Getty Images)

Belichick learned that firsthand last season, his first in college football with the Tar Heels. While Duke finished with a 9-5 overall record, and won the ACC title, UNC was a paltry 4-8 with a 2-6 ACC record.

Also, as Krzyzewski mentioned, Duke defeated Belichick’s UNC crew, 32-25, to end his first season with a loss.

FORMER DUKE PLAYER DESCRIBES COACH K’S WAY OF DUMBING DOWN MARCH MADNESS BRACKET INTO MICRO TOURNAMENTS

Of course, the college game has completely changed now, with name, image and likeness (NIL) deals paving ways for richer programs to pay for the cream of the crop in the transfer portal as well as out of high school.

Belichick and his staff will need to be more creative, and perhaps open the checkbooks more, as this new college system continues to stay in place.

But football isn’t king at Chapel Hill – basketball reigns supreme. Krzyzewski knows this, as the Blue Devils were usually pitted against the Tar Heels as top teams in the country fighting for not just bragging rights, but national titles.

Head coach Michael Malone of the Denver Nuggets watching game at Chase Center

Head coach Michael Malone of the Denver Nuggets watches the game against the Golden State Warriors during the second quarter at Chase Center in San Francisco, Calif., on April 4, 2025. (Eakin Howard/Getty Images)

Malone coached the Denver Nuggets for 10 seasons, which included an NBA title in 2023. However, he was fired in April 2025, quickly taking a sports media role with ESPN one month later.

The Tar Heels, who fired Davis following UNC’s crushing loss to VCU in the first round of the NCAA Tournament, are taking a similar route as the football program – a coach with a great track record in the pros, but no head coaching experience in college.

Malone was an assistant at Oakland, Providence and Manhattan before transitioning to the NBA with the New York Knicks in 2001. His first NBA head coaching gig came with the Sacramento Kings before cementing his spot in Denver.

Mike Krzyzewski speaking at a Jimmy V Foundation event in Chicago

Mike Krzyzewski hosted a Jimmy V Foundation event in his hometown of Chicago last month. (Fox News)

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“Mike is a terrific coach and a terrific guy, there’s a learning curve,” Krzyzewski added. “Whatever the reasoning is, maybe they’re changing; they now have two pro coaches coaching in college. The infrastructure of their athletic department is now going to become more of a pro-organization, which I think everybody should be doing that. He knows how to do that, and so does coach Belichick. Maybe it’s a sign that they’re moving in that direction organizationally.”

Malone is hoping for a better inaugural season in Chapel Hill than Belichick, who returns for another football season looking to turn the tides on the gridiron.



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Lincoln City promoted to Championship after 65-year absence

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Lincoln City promoted to Championship after 65-year absence


Lincoln clinched promotion to the Sky Bet Championship for the first time since 1961 thanks to a hard-earned 2-1 victory at League One playoff chasers Reading.

Needing just one point to return to the second tier for the first time in 65 years, Lincoln made a bright start and went in front in only the fifth minute through Ryan One.

Reading levelled in the second minute of stoppage time at the end, from a Lewis Wing free kick, but Jack Moylan snatched the winner four minutes later.

Harry Leonard’s equaliser earned a share of the spoils from a 1-1 draw for Peterborough against second-placed Cardiff who dropped yet more points in the promotion race.

Leonard immediately cancelled out Alex Robertson’s opener for the Bluebirds as their wobble extended to just two wins in eight games, with the gap between them and third – now occupied by Bradford – down to seven points.

Bradford came from behind to beat Wycombe 2-1 at Adams Park, Aden Baldwin’s second-half dealing their play-off hopes a huge boost after Bobby Pointon had cancelled out Andre Vidigal’s opener for Wycombe, who slumped to 11th.

Bolton and Stockport cancelled each other out with a 2-2 draw which effectively ended both teams’ hopes of securing automatic promotion, Ben Osborn’s late own goal earning the home side a point.

Stevenage moved back into the playoff places with a 1-0 win at home to Blackpool, Harvey White firing the winner in the 66th minute to raise hopes of promotion, though seventh-place Plymouth’s 3-0 win at Barnsley kept the pressure on.

Luton kept alive their play-off hopes with a 3-0 win away at AFC Wimbledon, Burton picked up a precious point in their battle for survival in a goalless draw at Mansfield, and Wigan took a significant step towards survival with a 3-1 win over Northampton at Sixfields.

Exeter ended a 15-match winless run to give their hopes of avoiding relegation a boost with a 3-0 thrashing of Doncaster while Leyton Orient lost 2-1 at home to Huddersfield.

In League Two, MK Dons failed to take advantage of leaders Barrow not playing as they were held to a 1-1 draw away at Oldham, Mike Fondop with a late goal to deny Dons after Marvin Ekpiteta’s opener.

Lucas Ness headed in his first two career goals to put Notts County into the top three following a 3-1 win over relegation-threatened Newport County at Meadow Lane, while Cheltenham dented Cambridge’s automatic promotion hopes after Jake Eastwood’s scored a stoppage-time own goal in a 1-1 draw.

Late goals from Fletcher Holman and Aaron Drinan saw Swindon come from behind to beat Walsall 2-1, Salford’s automatic play-off hopes were dented as they went down to a 1-0 defeat at Crewe while Chesterfield won 1-0 at Barrow.

First-half goals from Jaze Kabia and Harvey Rodgers boosted Grimsby’s play-off bid with a 2-0 win at 10-man Crawley, Gillingham were 2-0 winners against Accrington and Ellis Harrison scored twice as Bristol Rovers beat Harrogate 3-2.

Barnet moved to within four points of the play-off places with a 5-2 win over Fleetwood, Grimsby won 2-0 at Crawley and Tranmere lost 1-0 at home to Colchester.



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Businesses scramble to get noticed by AI search

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Businesses scramble to get noticed by AI search



Firms are changing the way they present information on their websites, so they get noticed by AI.



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Drinking habits of parents may be more contagious than they think: ‘Greater risk’

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Drinking habits of parents may be more contagious than they think: ‘Greater risk’


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A parent’s drinking habits really do rub off on their children, a new study suggests.

Specific parenting interventions can break the cycle of generational substance use, even if the parents don’t stop drinking themselves, according to researchers from the Federal University of São Paulo.

The study analyzed data from more than 4,200 Brazilian teens and their guardians, finding that parents’ drinking habits are a leading predictor of whether their teenagers will partake in alcohol or drugs.

COMMON DRINKING HABIT MAY QUIETLY TRIPLE RISK OF ADVANCED LIVER CONDITION

A parent’s alcohol consumption is associated with a 24% probability of their child drinking, and that risk escalates when multiple substances are involved, according to the study’s press release. 

When guardians use both alcohol and tobacco or vapes, the likelihood of their children following suit jumps to 28%. The findings were published in the scientific journal Addictive Behaviors.

A parent’s alcohol consumption is associated with a 24% probability of their child drinking, and that risk escalates when multiple substances are involved. (iStock)

The data was collected from 2023 to 2024 in four towns in Brazil. The average age of the adolescents was 14.7 years, and the group included an even mix of boys and girls.

“With this study, we reinforce the fact that parents’ patterns of alcohol and other drug use influence their children’s,” said lead author Zila Sanchez, a professor at the university, in the release.

GEN Z STILL DRINKS, JUST EARLIER AS THE ‘DAYCAP’ TREND BEGINS UPENDING NIGHTLIFE

The most effective form of prevention appears to be lead-by-example abstinence. When guardians opt not to drink, 89% of adolescents refrain from using alcohol or other drugs.

Group of women sitting on a sofa drinking wine and laughing

When guardians opt not to drink, 89% of adolescents refrain from using alcohol or other drugs. (iStock)

Home environment also played a role in adolescent substance use, as the researchers analyzed the effects of the following four parenting styles.

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  • Authoritative: High affection mixed with clear rules (most effective)
  • Authoritarian: Strict rules but low affection (reduced drug use, but was less effective against alcohol)
  • Permissive: High affection but no rules (offered no protective effect)
  • Neglectful: Low affection and no rules (offered no protective effect)

“If they set rules and limits at home and show affection, these protective factors greatly minimize the risk they themselves pose when they consume these substances,” Sanchez said.

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However, the researchers warned that affection isn’t a cure-all, and that if alcohol is framed as a universal coping mechanism, a teenager is far more likely to adopt that behavior.

“When consumption is frequent and treated as something trivial, it translates into greater risk, regardless of the existing emotional bond,” Sanchez said.

Teenager drinking beer from a bottle

While a parent’s habits are the leading predictor of teen use, setting firm house rules can significantly minimize the risk, the study suggested. (iStock)

The researchers noted some limitations of the study.

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Because it analyzed a snapshot of data from one point in time, it shows a connection but cannot prove that parents’ drinking caused the teens’ choices.

The data also relied on surveys from teenagers, who may have underreported their own use or misremembered their parents’ habits.

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Additionally, because the study focused only on four towns in Brazil, the results may not reflect drinking cultures or family dynamics in other parts of the world.



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Disruption expected as six-day doctors’ strike begins

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Disruption expected as six-day doctors’ strike begins


The first tranche of these – 1,000 of them – were meant to be created this summer. But the government has now withdrawn those after the BMA announced it was taking strike action. It comes after 30,000 applicants applied for 10,000 jobs last summer, although some of these were foreign doctors.



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Family’s struggle for answers as baby battles ‘floppy infant syndrome’

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Family’s struggle for answers as baby battles ‘floppy infant syndrome’


A family is enduring significant hardship as they desperately seek a diagnosis for their 14-month-old daughter, who is battling a mysterious, undiagnosed illness.

Elyza, the daughter of Yasmin Whittington, 30, from Brechin, Angus, is afflicted by an unknown condition manifesting as persistent sickness, poor feeding, diminished muscle tone, and chronic fatigue.

The symptoms first emerged when Elyza was just two months old, leading to months of hospitalisation and numerous diagnostic tests in an attempt to identify her ailment.

Her mother, Ms Whittington, has been forced to leave her job to provide full-time care for Elyza.

She said: “It all started when Elyza was about two months old. She began being sick, she wasn’t feeding right and she was very floppy. I knew something wasn’t right.

“Her muscle tone was almost non-existent, and she would sleep around 21 hours a day. She just wasn’t developing the way she should.

“Almost a year on we’re still waiting for a diagnosis. Elyza’s been in hospital for more than three months of her life and it’s still something doctors are working hard to understand. It’s been very tough on all of us.”

Yasmin Whittington with her husband Charles and their daughter Elyza, who suffers from an unknown condition that causes sickness, poor feeding, low muscle tone and chronic fatigue (The Archie Foundation/PA Wire)

She added: “Elyza’s only just started sitting and she can’t feed orally. She’s fed through a tube and struggles to gain weight. Development-wise she’s closer to a five or six-month-old.

“Doctors are trying to figure out the best way forward.

“I’ve gone from mum to nurse quite quickly, I live and breathe everything about her care now. You just adapt because you have to.”

Ms Whittington, lives with husband Charles, 31, and her three other children, Isaac, seven, Alfie, five, and Isla, two.

She said doctors initially thought her daughter’s illness was “floppy infant syndrome”, but believe there must be an underlying cause.

Elyza may also soon have to rely on a feeding tube directly to her stomach as she suffers from serious gastrointestinal problems.

Ms Whittington is taking part in Glasgow’s Kiltwalk challenge to raise money for The Archie Foundation, a charity established to improve healthcare for children.

The family credited the charity for helping make a difference to their daughter’s life, providing them with a special car seat that supports Elyza’s low muscle tone.

Elyza may also soon have to rely on a feeding tube directly to her stomach as she suffers from serious gastrointestinal problems
Elyza may also soon have to rely on a feeding tube directly to her stomach as she suffers from serious gastrointestinal problems (The Archie Foundation/PA Wire)

Ms Whittington said: “It’s been a life changer. They helped us get the car seat organised within two weeks.

“It’s so expensive when you’re travelling back and forward and spending time in hospital. They’ve lifted a huge financial burden for us during a really tough time.

“When everything felt overwhelming, Archie’s support reminded us that we weren’t alone.”

Ms Whittington will take part in the walk with her friends, Zoe McCormack, 30, and Rohana Dewfall, 29, and plans to raise more money later this year during the Dundee Kiltwalk.

She said: “I’m not a great runner so I thought the Kiltwalk would be a nice way to say thanks to The Archie Foundation, that I’d be able to complete with limited training, given we’re at the hospital a lot of the time just now.

“Getting out and about for walks is really good for your mental health at times like this, so I’m really looking forward to starting training properly once Elyza is feeling better.”

Yasmin and her husband Charles have have spoken of the hardship they have faced in getting their daughter a diagnosis
Yasmin and her husband Charles have have spoken of the hardship they have faced in getting their daughter a diagnosis (The Archie Foundation/PA Wire)

She added: “Whatever happens, we’re just learning what our new normal looks like and doing everything we can to give her the best life possible.”

Reti Turner, senior fundraising officer at The Archie Foundation, said: “We’re proud to support families like Yasmin and Elyza’s, helping them access the practical and financial assistance they need.

“Caring for a child with complex needs can be overwhelming, and no family should have to face it alone.

“It’s incredibly heartwarming to hear Yasmin is taking part in Kiltwalk to raise money for our charity, and everyone at The Archie Foundation would like to wish her well in the challenge.”



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When diamonds aren’t forever – value of missing gem claims ‘up by a third’

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When diamonds aren’t forever – value of missing gem claims ‘up by a third’


The average value of a missing diamond claim has jumped by a third, or more than £2,500 annually, according to a major insurance provider’s analysis of high net worth claims data.

Last year, the average missing diamond claim was for £10,157, up by 33% compared with the average claim for £7,618 in 2024, Aviva said.

The warning to protect jewellery comes as Aviva said it has recorded a 13% increase in claims about missing diamonds, comparing 2025 with 2024.

The figures were taken from Aviva Private Clients claims data in 2025 and 2024, looking at loss of jewellery or personal belongings where the word “diamond” was noted in the loss description. Aviva Private Clients aims to protect wealthy people and their assets.

Ann Owen, managing director at Aviva Private Clients, said: “Diamonds really are forever and it’s interesting to see how the average value of a claim has increased drastically in recent years.

“Engagement jewellery, whether a ring, bracelet or other treasured piece, carries huge sentimental value, which is why having the right level of cover is so important.

“In many cases, high-value items can be protected under the valuables section of home insurance, which typically covers loss, theft and damage.

“However, depending on the value, you may need to list it separately on your policy to make sure it’s fully covered – often for a small additional cost.”

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Ms Owen added: “If you own a high-end piece of jewellery, keeping the valuation up-to-date is essential, especially for items that have been passed down through your family.

“The value of gold and diamonds, for example, has fluctuated significantly in recent years, and an up-to-date valuation helps ensure you have the right level of insurance should the worst unfortunately happen.

“If you have numerous expensive pieces, it could also be worth looking at a specialist high net worth policy to make sure you have the right level of cover in place for your collection.”

Here are some suggestions from Aviva to help keep high-value jewellery protected:

– Take jewellery off for everyday activities

Consider removing jewellery when swimming, cleaning, gardening, exercising or applying lotions. Chemicals, knocks and slippery hands are common causes of damage and loss, with Aviva claims data showing multiple lost diamonds from activities such as gardening.

– Clean jewellery carefully

Some harsh cleaning methods may loosen stones.

– Consider where and when you wear your jewellery

This could help to reduce the risk of any unwanted attention and opportunistic “grab‑and‑run” situations.

– Avoid over-sharing on social media

While it is tempting to share updates such as engagements on social media, bear in mind that thieves can target people who have shared photos of their belongings, such as rings and other jewellery.

– Store items securely

Some people may want to consider keeping items in a high-quality safe and keeping them separately to prevent scratching. Distributing items across several safes could also be an option for people with multiple high-end pieces.

– Avoid extreme temperatures

Sudden temperature changes can crack gemstones. Try not to leave jewellery in cars or conservatories, for example.

– Consider getting regular valuations

Updating your valuations can help to make sure items are insured for the right amount and fully covered if you ever need to claim. Keep hold of valuations and any photos of valuables for your records.

It is also a good idea for valuations to include details such as weight, size, colour and clarity of gemstones such as diamonds.

– Consider specialist cover

Depending on the value of a collection, some people may consider taking out a specialist high net worth policy, which could have higher limits than a standard home insurance policy.

Aviva also commissioned Censuswide to survey more than 2,000 people across the UK in March, which found that the top stones for engagement rings are:

1 Diamond; 2 Sapphire; 3 Emerald; 4 Ruby; 5 Pearl



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Coventry City edge towards Premier League promotion – who will join them?

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Coventry City edge towards Premier League promotion – who will join them?


Middlesbrough, who went into the Easter weekend in the top two, still had the opportunity to end it there with victory at Swansea City in the 17:30 BST game.

Alex Bangura set them on their way with a 12th-minute goal but, after two Zan Vipotnik penalties put the Swans in front, Boro needed a Tommy Conway spot-kick to rescue a point.

Boro are floundering with two wins in their past 10 matches and while they scored more than once for the first time in five games, the feeling remains they are a frustrating and inconsistent proposition in front of goal.

Manager Kim Hellberg said after the match there would be more “twists and turns” to come in the fight for promotion – after a day of such similar rollercoaster emotions.

“You’ve got three teams on 72 points – Ipswich have some games in hand, so they’re in a better position than the other two, but we are in a better position than Millwall because of our better goal difference,” he told BBC Radio Tees.

“There will be twists and turns. No team will just go and win games. It’s difficult and you need to just try in this period to get those points and wins.

“We have to keep fighting. It’s tough we didn’t win, because we thought we were good enough in the game to win, but then you have to do it.

“The easy answer at the moment is that we’re not being clinical enough or smart enough in different ways.”

With a four-point deficit to Ipswich, and a vastly inferior goal difference, plus the games in hand the Tractor Boys hold, Hull can be considered the outsiders in this race.

But the Tigers showed against Coventry they can match anyone in the division and once again reaffirmed the fantastic job Sergej Jakirovic has done in his first season in English football under a transfer embargo.

Although when asked about what that point means in terms of the wider context of Hull’s season, Jakirovic was talking more play-offs than automatic promotion.

“Somebody said it is 73, 74, 75 [to reach the play-offs] but God knows how many. Until we are in this position we will just look at ourselves and try to take points in every game,” Jakirovic told BBC Radio Humberside.

“Norwich are coming, Derby is there, Southampton… but, no matter, we must look at ourselves.”



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